Pleasing result for retailers.
When consumers purchase a matching Vintec Noir V190 wine cellar and V190 beverage centre (or any two identical Noir V190 units), they receive a $600 cashback, or a $200 cashback on any pair of Vintec S3 V20 units. The promotion kicked off on September 1 and will be ending on October 9.
The promotion, which featured in September catalogues for Narta members, aimed to focus and draw attention to the recently released Vintec 250-beer-bottle beverage centre (V190BVCBK) – a first-to-market large glass door beverage centre made-in-Denmark – and the compact/slimline V20 pair which can both be built into a standard 600mm kitchen cut-out (V20SGES3 and V20BVCS3).
“It was also designed to support retailers and drive customers into stores during spring, in the run-up to summer, which is the most important selling season for wine cabinets. The incentive encourages dual purchases and trade-up in size to drive sales,” Vintec marketing manager, Thomas Benhamou told Appliance Retailer.
“The Vintec V190 beverage centre and V20 pair are already popular with architects, designers and builders but less known by individual consumers,” he said.
The concept was to focus on matching units with one large one small option, each comprised of a Vintec climate-controlled wine cellar for wines and a beverage centre for beers, mixers and soft drinks.
“The combination of matching wine and beer cabinets is increasingly popular as customers seek stylish and practical beverage storage solutions for their homes,” he added.
“The reception and support from our retailers has been good and our warranty registrations over the promotional period to date have increased in the number of multiple cabinet registrations.”