For the ‘Ultimate French Wine Experience’
Wine lovers will want to take this trip. Vintec is giving two people the chance to win a trip to France, valued at $20,000. The promotion is being supported in-store through participating retailers with POS stickers, an EDM from participating partners, DPS advertising in Gourmet Traveller and Gourmet Traveller Wine together with a social media campaign across Facebook and Instagram.
According to Vintec marketing manager, Thomas Benhamou, the competition was designed to create a talking point in stores. “Floor staff can enter and invite customers to do so as well, to draw interest to Vintec displays and products as well as showcase the exceptional wine experience which Vintec and the Vintec Club have created. It allows Vintec to engage with a wide customer audience which has been receptive to this type of wine experience,” he said. The activity also presents an opportunity to generate exposure to the Transtherm Castel 3 zone wine cellar that can cellar all wines in the main compartment, all at perfect temperatures. “It is Vintec’s largest ever competition,” Benhamou said.
The prize includes a trip through French vineyards, with hotel stays and private chateau visits in Bordeaux and Burgundy plus a two night stay in Paris and a Transtherm Castel wine cellar stocked with $3000 worth of wines.
To find out more information and full prize details, visit: www.ultimatefrenchwine.com.