Bonus detergent, money prize and TVC.
Consumers who purchase a Bosch dishwasher from now until November 30, 2016 will receive bonus Finish Quantum, Dishwasher Cleaner and Rinse Aid, valued at $100. Consumers also have the chance to win $25,000. In 25 words or less, consumers are asked to provide tips to save water and energy around the home. Bosch is also running its first TVC on Channel 7 to promote the energy efficiency of its dishwashers.
Bosch senior brand and communications manager, Jessica Deuscher said, “Bosch is currently running a dishwasher campaign generating awareness of the water savings you can achieve by owning a dishwasher. Bosch dishwashers feature ActiveWater which is a revolutionary dishwashing system that uses every single drop of water to the maximum.
“Our ActiveWater dishwashers are amongst the most resource efficient in the world, generating the cleaning power of over 4,000 litres from as little as 12.3 litres per wash. We had the opportunity to talk more about this topic in a segment for The Morning show which will go to air on October 21, 2016. The campaign is done in partnership with Reckitt Benckiser for the perfect dishwashing results.
“We have a long standing partnership with Reckitt Benckiser and run a dishwasher campaign together with Finish on a yearly basis. Our main target group are non-dishwasher owners so we use a multi-channel approach including TV, online and POS to reach a large share of that group,” she added.