For sixth consecutive year.
The Good Guys has been named Most Satisfied Electronics Retailer by consumer research company Canstar Blue for the sixth year in a row, and is the only brand to win a Canstar Blue Award every year since Canstar Blue began its awards six years ago.
The Good Guys CEO, Michael Ford (pictured) says receiving this award for six years running and being the only brand to do so is something he is extremely proud of.
“We are overjoyed to be recognised by the people most important to us; our customers.”
Canstar Blue surveyed close to 2,000 shoppers across the country on the topic of ‘Electronics Retailers’ and found that good point of sale service remains the greatest driver of customer satisfaction for 27% of Australians.
“We pride ourselves on our ability to deliver an exceptional customer experience not only in our stores, but also on our website, through our product range, and by providing our customers with value for money – all of which were assessed in this year’s survey,” Ford said.
“In this 24/7 connected marketplace where customers can shop for whatever they want, whenever they want, wherever they are they are looking for brands that not only deliver great product ranges and great prices but a superior customer experience across all channels and all touchpoints.
“Our customer engagement model focuses on building a relationship with our customers that extends far beyond the product transaction so we work with our customers in a friendly, genuine manner to ensure we are delivering the service that they want and the solution that they need,” he added.
Head of Canstar Blue, Megan Doyle, said that though a lot has changed over the last year, one thing remains consistent; The Good Guys.
“In the last year, we have seen Dick Smith stores disappear and JB Hi-Fi acquire The Good Guys, but amongst all the changes in the industry, Australians who shop at The Good Guys continue to report five-star service and value for money,” she said.
“This has been a consistent theme from customers over the years. The Good Guys has clearly struck a winning balance in its stores. Consumers like the layout of The Good Guys stores, they think they have a great range of products to choose from, and they are convinced they’re getting a good deal on price. Most importantly of all though, the customer service is top-notch,” she added.