For laundry and refrigeration categories.

LG has launched two promotions today on selected washing machines, dryers and French door or bottom mount refrigerators, that will run until October 2, 2016.

LG Australia marketing manager for home appliances, Brad Reed told Appliance Retailer that consumer ‘cash card’ promotions are a critical part of the company’s ongoing commitment to support retail partners by helping to boost specific product sales in their businesses.

“The aim of these special offers is to help motivate consumers while in store to make a purchase and ultimately increase the number of customers buying our products over our competitors.

“These promotions also provide the opportunity to maximise particular product sales in peak periods. We know that in the winter months consumers are more inclined to purchase washers and dryers so it makes sense to maximise the sales opportunities at this time,” he said.

LG One

“On another front, the refrigerator promotion is aimed at helping retailers to sell through any existing stock that is in-channel to prepare for our new models.

“Consumer promotion offers like these also allow us to plan ahead with our retail partners, giving them compelling consumer offers for their catalogues, which we know help deliver new store visitors.”

LG Two

When consumers purchase a participating LG washing machine or dryer, they will receive a cash card up to the value of $300. Meanwhile, if they purchase a participating LG French door or bottom mount refrigerator, they will receive a cash card up to the value of $500.

The promotion will be with all key retailers including JB Hi-Fi, Harvey Norman, Betta Home Living, Bing Lee, The Good Guys, among others.