Aims to inspire kitchen design ideas.
Freedom Kitchens has chosen BSH as the exclusive supplier of home appliances for The Block kitchens and laundries across its premium brands Bosch, Siemens, Neff and Gaggenau.
BSH has presented extensive marketing plans to its retail partners, including catalogue insertion, in-store marketing (POS), digital and social media plans, to promote its involvement with The Block. Retail partners will also be able to promote “as seen on The Block” for the products that have been selected by the contestants.
Commenting on the partnership, BSH general manager category, Nick Ruffel said, “Being able to offer four premium brands with award winning design, The Block is the perfect platform to showcase our portfolio of home appliances. Our brands cater for various target groups which is a great fit for the different apartment styles we can expect from the show. Being part of the outstanding design The Block is known for is a great opportunity to show our appliances in a real-life setting and to inspire viewers for their own kitchen design.”
Freedom Kitchens spokesperson, Felicity Page added, “The Block offers an opportunity to bring Freedom Kitchens into the homes of all Australians and we’re proud to be a part of this series. The challenge of designing and delivering these kitchens has pushed all areas of our business to the extreme – design, CAD and manufacturing- all working together to deliver exceptional results.”
“Kitchen design has come so far in the past few years, and we’re looking forward to inspiring viewers with an array of exciting ideas that they can take on board for their own home renovations,” she said.
BSH confirmed that the partnership with Freedom Kitchens is exclusive to The Block TV show and is not a formal or ongoing arrangement.