Personal brewery taps new appliance category

Kiwi-made appliance launches in Australia.

A New Zealand-based manufacturer has created a new appliance category with the introduction of a personal brewery that creates 23 litres of beer within seven days or 23 litres of cider within four and a half days.

The WilliamsWarn BrewMaster is the world’s first all in one brewing appliance and was invented by New Zealand’s first Master Brewer, Ian Williams, who has worked in some of the largest breweries all over the world as well as his business partner, Anders Warn.

With a start-up story reminiscent of the genesis of another well-known New Zealand manufacturer, Fisher & Paykel, Williams says he is looking to capitalize on the Australian passion among retailers and consumers for Kiwi innovation.

© chris williams/blackbox

WilliamsWarn founders Ian Williams and Anders Warn with the BrewMaster.

“As a Kiwi company, establishing the brand in Australia has always been on the agenda for us, We’ve got some aggressive growth plans in place this year as a result of our business to date,” Williams said.

WilliamsWarn is represented in Australia by appliance industry veteran, Mike Church, who worked for Fisher & Paykel for 31 years and was the company’s Chief Operating Officer before departing two years ago.

Church said the company is looking to capitalise on the explosive growth within the craft brewing sector which has grown by 9.5%  year-on-year from 2011 to 2016.

“There is a genuine lack of innovation in the major appliance category at the moment and the industry is crying out for something new and exciting. This is a premium appliance and retailers have access to something not available anywhere in the world.

“This is a beautifully-engineered product that is manufactured in Hastings, New Zealand and it is very exciting to be part of this project – especially as there is so much consumer interest in freshly brewed beer and cider.”

The WilliamsWarn BrewMaster, which retails for around $7,500, is currently available through selected Harvey Norman stores nationally as well as E&S Trading in Victoria and the BBQ School in Sydney.

The product is also available with a range of ingredients kits and accessories and the company expects to announce additional products over the coming months.

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