To keep food fresh.

Panasonic hosted select media for a Japanese sushi experience to showcase its latest refrigerator offering with new bottom mount and French door models that keep food fresh, offer energy-saving technologies and improved storage.

The bottom mount models feature an Australian-first ‘Prime Fresh’ technology, which softly freezes fresh meat and seafood to approximately minus three degrees Celsius, extending the life of perishable food, whilst maintaining nutrients, flavour and texture.

Panasonic Fridge Launch

L to R: Panasonic group manager – home appliances and air conditioning, Emile Redden; associate group manager – home appliances and air conditioning, Maki Takahashi, and product marketing analyst, Chasnyn Ousmand. 

The range’s new easy-access, centralised vegetable case ensures produce is stored in optimum conditions with an airtight design.

A key feature in the French door range is the ‘Vitaminsafe’ vegetable case, which uses blue and green LED lights to ensure fruit and vegetables stay fresher for longer.

All models feature surround cooling which evenly distributes chilled air from the rear panel throughout the refrigerator to maintain a constant temperature. The Ag antibacterial and deodorising filter cleans circulated air, minimising mould, bacteria, and odours.

Pana Launch

Sushi cooking demonstrations

Exclusive to Panasonic, ECONAVI technology uses four intelligent sensors to monitor usage patterns, and energy output is then adapted accordingly. It allows the fridge to monitor the level of lighting and  temperature in the room, when and how often the fridge doors are opened, and the fridge’s internal temperature. It then analyses and responds to this information to maintain cooling and the most efficient operation of your fridge.

Panasonic has released five new refrigerators including a 547 litre French door model; and the new 450L and 407L BX Series. The range is now available from Harvey Norman and The Good Guys stores.