Aims to boost sales growth.
Groupe Seb has signed an agreement to acquire German-based EMSA company. The acquisition, submitted to approval of the German and Austrian competition authorities is expected to be finalised in the coming weeks.
EMSA, founded in 1949, designs, manufactures and sells kitchen tools and accessories. The company’s core business is focused on three categories: thermo jugs and carafes; kitchen utensils; and food storage containers. It is the market leader in Germany, but EMSA is also present in the rest of Europe and the Middle East.
Commenting on the acquisition, Groupe Seb CEO and chairman, Thierry de La Tour d’Artaise said,
“The acquisition of EMSA constitutes a strong strategic advantage for our continued development in the buoyant market of kitchen utensils and accessories. The combination of EMSA’s expertise and Groupe Seb’s worldwide presence will enable us to roll out products on an international base and to extend the range, which will boost sales growth. As such, we are delighted to welcome EMSA’s teams into Groupe Seb.”