After opening its eleventh Australian store in Queensland’s Pacific Fair last week, Dick Smith’s Move is rapidly growing its footprint, with the official opening of its first Western Australia store on Thursday October 8.  It’s personalisation through exclusive products, designer collaborations and an extensive tech accessory offering enable Move to stand out in the competitive retail space, according to general manager, Jeremy Senior.

Jeremy Senior

“Strong demand for the latest and greatest tech has driven growth in our retail stores. Our focus is on how we can tailor our products to integrate into the lifestyle of our consumers, which includes our personalised services,” Senior told Appliance Retailer.

“There has also been increasing demand for on-the-go products, which have seen our fitness and wearable categories, perform exceptionally well. These categories have been stimulated by market leader FitBit and the Apple watch,” he added.

A recent survey conducted by MasterCard predicts Australian millennials (18-29 year olds) to spend on average $3615 on luxury goods over the next year, but on smartphones and tablets, rather than designer clothes and handbags.

“A quarter of millennials in Asia Pacific plan to spend significant sums on the latest technology such as smartphones and tablets over the next year. This reflects a shift in priorities away from designer clothes and jewellery and towards communications technology,” MasterCard Advisors Asia Pacific region head, Eric Schneider said.