Absolutely brilliant stuff from Sony’s US creative firm, Saatchi & Saatchi, which have come up with an evocative way of demonstrating how good Sony’s Walkmans are to listen to on the New York Subway:

sonyny

It’s hard to see at this resolution, so click for a close-ish-er look, but all the Subway stops have been renamed after popular bands and artists. Well done to Saatchi & Saatchi…now the real challenge begins…spotting someone still listening to a Sony Walkman…