In the lead up to Mother’s Day Appliance Retailer is sharing retail tips from the experts to capitalise on this important sales event. With plenty of promotions on offer, there is strong competition for the maternal dollar within the appliance industry.

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Panasonic group marketing manager Sophie Barton says:

Encourage consumers to get hands on with the products and demonstrate the key features that will suit their lifestyle.

It’s especially important for consumers to be able to see products up close and test them out.

We always recommend having a demo or display model that consumers can try for themselves. This allows prospective consumers to properly see all the features and makes them more inclined to make a purchase.

Panasonic intelligent breadmaker (SD-2501) makes the bread and the spread, RRP $249.

Panasonic intelligent breadmaker (SD-2501) makes the bread and the spread, RRP $249.

See Appliance Retailer’s wrap of the best new personal care products for Mum.