Telstra cuts Ingram Micro from phone distribution, goes direct with VTech

Telstra has signed a new licensing agreement with Hong Kong company VTech to directly sell its range of Telstra-branded phone handsets into Australia. Previously, Ingram Micro handled the distribution of Telstra-branded phones.

Under the new agreement, from 1 July 2009, VTech has the rights to sell, distribute, advertise, market and promote Telstra phones. As a result of this, Appliance Retailer understands that Ingram Micro will no longer play a part in the distribution process.

“We are very pleased that Telstra has chosen VTech as its direct supplier of fixed line handsets,” said VTech chairman and group CEO Allan Wong.

“The agreement will allow VTech to increase its presence in Australian, making further inroads into the Asia Pacific market.”

The new agreement between Telstra and VTech is for three years. VTech recently announced that its profits had dropped almost 35 per cent over the last year.

Appliance Retailer understands that Ingram Micro will be making an announcement tomorrow regarding the future of its communications department.

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