By Patrick Avenell

SYDNEY, NSW: Harvey Norman was amongst the philanthropists yesterday at the Sony Foundation Wharf4Ward fundraising event at the Finger Wharf in Woolloomooloo. This event brings together all the Sony enterprises in Australia, along with a swathe of celebs, to raise money for youth cancer research.

In a show of generosity and corporate social responsibility, Harvey Norman pledged $10,000 towards new treatment facilities for young Australians with cancer.

The event was co-hosted by Richard Wilkins from Channel Nine, Josh Thomas from Network Ten and David Koch from Channel Seven. Entertainment was provided by the very energetic Justice Crew, starlet Kate Miller-Heidke and pop idols Stan Walker and Guy Sebastian. Also taking the stage for a chat was Australian cricket captain Ricky Ponting, who has a tremendous record of philanthropy to go with his excellent cricket credentials.

The Sony group of companies in Australia outdid themselves in the organisation and delivery of this event. Throughout 2010, no other company in the wider consumer electronics space has put on anything matching the magnitude of this event in helping out the community.

Unfortunately, Sony Australian managing director Carl Rose could not be in attendance as he was attending meetings in Japan, but he would have been proud of the commitment and staging of this initiative.

Other companies spotted dipping into their pockets included Star City casino, TAB Corp, Channels Seven and Nine and Sony’s PR company Hausmann Communications.

Ricky Ponting at the event yesterday.